Rich Toward God

Luke 12:13-21

I was disappointed to learn that the old adage, “Money can’t buy happiness,” isn’t actually true. To tell the truth, it never made intuitive sense to me. I knew from personal experience as a struggling student as well as observing parishioners that if you don’t have enough money to cover basic expenses, it causes unhappiness in the form of anxiety. So money definitely buys relief from anxiety, which perhaps is not the same as happiness. Nevertheless, studies now show that real happiness improves as income increases, and continues to rise alongside one’s bank account with no clear upper limit. Still, I wanted the saying to be true. As a person who has chosen a career guaranteed to keep me free from excessive wealth, I wanted it to be true that once basic needs are met, people are equally happy.

The parable in this passage in Luke doesn’t dispute the new research. However, it does suggest that the happiness that comes with wealth isn’t what really matters in the long run. Responding to a request for financial advice from someone in the crowd, Jesus warns against greed, which ancient philosophers believed to be a form of depravity and a lack of self-control. He explains, “One’s life does not consist in the abundance of possessions,” and then tells the parable about a rich, apparently happy man. We hear the rich man’s inner monologue: He wonders how to store his overabundance of crops and belongings, and the obvious solution is to build bigger barns. That’s when God shows up, a rare occurrence in a parable, and tells him he’s a fool. He’s going to die that very night, and, as another old saying goes, you can’t take it with you. “So it is with those who store up treasures for themselves but are not rich toward God.”

Jesus doesn’t say the man is wicked. He doesn’t say he’s evil. He says he’s a fool. Given that money can buy happiness, what makes this man a fool? He’s a fool, says Jesus, because he stored up treasures for himself, when he should have been “rich toward God.” But what does “rich toward God” mean?

Maybe the man isn’t “rich toward God” because he only considers his own interests, needs, and desires. The conversation he has with himself is utterly self-focused. Has he grown apathetic to the needs of others because of the insulation that his wealth provides? He seems to have no concern outside his own comfort and contentment. He has no empathy for others; no sense of the needs of his neighbors; no sense of how his blessing could be a blessing to others; no sense of connection to anyone. It is foolish to live locked in your own little world, oblivious to the presence, humanity, and needs of others.

Perhaps he isn’t “rich toward God” because he has made wealth his goal. Has wealth replaced God in his heart? “For where your treasure is, there your heart will be also.” (Luke 12:34) A 2003 study describes “the money and happiness paradox”: Even though having more money is associated with happiness, seeking more money impairs our happiness. The study found that people with strong financial success goals reported lower satisfaction with family life, friendships, and jobs. It found that “the greater your goal for financial success, the lower your satisfaction with family life, regardless of household income.” This paradox teaches that money boosts happiness when it is a result, but not when it is a primary goal, or as one researcher noted, “It is generally good for your happiness to have money, but toxic to your happiness to want money too much.” When money becomes our God, it jeopardizes our happiness.

Maybe he is not “rich toward God” in the way he seems to assume he alone can take credit for his wealth; that his wealth belongs to him and him alone. Psalm 24 teaches, “The earth is the Lord’s and all that is in it; the world, and those who live in it.” Our lives and possessions are not our own. They belong to God. We are merely stewards of them for the time God has given us on this earth. Elisabeth Johnson writes, “We rebel against this truth because we want to be in charge of our lives and our stuff.” God’s surprise announcement is a stark reminder that, ultimately, control of our lives is an illusion. Sooner or later we learn that no amount of wealth or property can secure our lives. No amount of wealth can protect us from a genetically inherited disease, for instance, or from a tragic accident. No amount of wealth can keep our relationships healthy and our families from falling apart. In fact, wealth and property can easily drive a wedge between family members, as in the case of the brothers fighting over their inheritance at the beginning of this passage.

Maybe he isn’t “rich toward God” because his focus on his own comfort ignores God’s good Creation. We aren’t told this man achieved his wealth by misusing other people or exploiting the planet, but we know this accounts for much of the extreme wealth in our world today, as well as the historic levels of income inequality we’re witnessing. Jesus follows this parable with Luke’s version of the “lilies of the field,” concluding, “Instead, seek God’s kingdom, and these things will be given to you as well” (Luke 12:31). In God’s kingdom, Jesus’ metaphor for the world governed by God’s love for all of God’s Creation, everyone has enough because people share, people do not hoard, people do not exploit others or the earth so that the earth can sustain all God’s creatures. In other words, people love their neighbors as themselves and it is apparent in the economy.

In our consumer culture, our worthiness is measured by what we own, can afford to buy, and the power that comes from vast sums of money. This makes it a hard sell convincing anyone that the happiness generated by wealth isn’t what really matters. But we only need to look around us to see the tragic consequences of wealth that insulates people from the struggles of the rest of the world and contributes to the destruction of the planet. It is abundantly clear that it is not “rich toward God.” It is, in fact, foolish.

© Joanne Whitt 2025 all rights reserved.

Resources:
Aimee Picchi, “Yes, Money Can Buy Happiness: the More Wealth You Have, the Happier You Get, Research Finds,” July 26, 2024, https://www.cbsnews.com/news/money-buys-happiness-study-finds-rich-are-happier-research/.
Cynthia Briggs Kittredge, “This is a funny story. We laugh. But we’re laughing at ourselves,” July 17, 2019, https://www.christiancentury.org/lectionary/august-4-ordinary-18c-luke-12-13-21
John Jennings, “Does Money Buy Happiness? Actually, Yes,” February 12, 2024, https://www.forbes.com/sites/johnjennings/2024/02/12/money-buys-happiness-after-all/
Elisabeth Johnson, “Commentary Luke 12:13-21,” August 4, 2019, https://www.workingpreacher.org/commentaries/revised-common-lectionary/ordinary-18-3/commentary-on-luke-1213-21-4